AI+ Marketing™

  • Unlock Marketing Potential: Employ Advanced AI Technologies

$82.00

Intermediate
AI+ Marketing.
24h
1 Year.
$82.00
Training 5 or more people?

Unlock Marketing Potential: Employ Advanced AI Technologies.

  • AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
  • Strategic Impact: Learn to develop data-backed, personalized marketing strategies
  • Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
  • ROI & Retention: Boost lead generation, customer retention, and innovation
  • AI in Marketing Essentials: Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
  • AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
  • Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
  • Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.

Course Curriculum

Module 1: Introduction to Artificial Intelligence (AI) in Marketing
1.1 Understanding AI and Its Core Components 1.2 Historical Context and Evolution of AI in Marketing 1.3 AI Technologies Transforming Marketing 1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization
2.1 Introduction to AI in Content Marketing 2.2 Personalization Through AI 2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing
3.1 AI Integration in Social Media Marketing 3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics
4.1 Introduction to AI-powered Analytics 4.2 Predictive Analytics and Consumer Behavior 4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing
5.1 Ethical AI Use in Marketing 5.2 Regulatory Compliance and Standards 5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy
6.1 Strategic Planning with AI 6.2 Implementation of AI in Marketing Strategies 6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns
7.1 Integrating AI in Multichannel Strategies 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns 7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing
1. Understanding AI Agents 2. Case Studies 3. Hands-On Practice with AI Agents

Learning Objectives

  • The AI+ Marketing Certification Programme is designed for for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionize their marketing strategies.
  • Through this program, participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights.
  • The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI.
  • Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain.
  • By the end of the certification, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organizations forward.

Resource Center

  • Videos, Use cases, Workshops, E-books and tools.

Target Audience

  • Marketing Professionals.
  • Digital Marketing Experts.
  • Business Leaders.
  • CRM Specialists.
  • Students & New Graduates.

Job Roles & Industry Outlook 

Customer Insights Analyst
Use Al-driven analytics to uncover deep customer insights, helping businesses tailor their marketing strategies.
Marketing Automation Manager
Oversee Al-based automation systems, streamlining processes such as customer segmentation, lead nurturing.
Al Marketing Specialist
Drive Al-powered marketing campaigns by leveraging automation and personalization strategies to improve customer engagement and ROI.
Digital Marketing Manager
Lead digital marketing strategies using Al tools for customer insights, data analytics, and campaign optimization.

Exam Information

Duration
90 minutes
Passing Score
70% (35/50)
Format
50 multiple-choice/multiple-response questions
Delivery Method
Online via proctored exam platform (flexible scheduling)
Fees include
One year of access to course content, including continuous updates. Certification exam. One exam re-take.

Exam Blueprint:

Introduction to Artificial Intelligence (AI) in Marketing - 10%
AI-Driven Content Strategy and Personalization - 13%
AI in Social Media and Email Marketing - 13%
Leveraging AI for Marketing Analytics - 13%
Ethical Considerations in AI Marketing - 13%
Crafting an AI-Driven Marketing Strategy - 25%
AI Integration in Multichannel Marketing Campaigns - 13%

Explore our Schedules

Aug 9 - Aug 11
GMT 09:00 AM - 05:00 PM
In-person
Dammam
724.5$
3 Days
Nov 1 - Nov 3
GMT 09:00 AM - 05:00 PM
In-person
Riyadh
724.5$
3 Days
Jul 19 - Jul 21
GMT 09:00 AM - 05:00 PM
In-person
Doha
724.5$
3 Days
Nov 29 - Dec 1
GMT 09:00 AM - 05:00 PM
In-person
Doha
724.5$
3 Days
Jul 26 - Jul 28
GMT 09:00 AM - 05:00 PM
In-person
Dubai
724.5$
3 Days
Nov 29 - Dec 1
GMT 09:00 AM - 05:00 PM
In-person
Dubai
724.5$
3 Days
Aug 9- Aug 11
GMT 09:00 AM - 05:00 PM
In-person
Kuwait
724.5$
3 Days
Nov 1 - Nov 3
GMT 09:00 AM - 05:00 PM
In-person
Kuwait
724.5$
3 Days
Jul 19 - Jul 21
GMT 09:00 AM - 05:00 PM
In-person
Muscat
724.5$
3 Days
Nov 29 - Dec 1
GMT 09:00 AM - 05:00 PM
In-person
Muscat
724.5$
3 Days
Jul 19 - Jul 21
GMT 09:00 AM - 05:00 PM
In-person
Cairo
369.6$
3 Days
Nov 1 - Nov 3
GMT 09:00 AM - 05:00 PM
In-person
Cairo
369.6$
3 Days
Jun 3 - Jun 10
GMT 06:00 PM - 10:00 PM
LVT
Zoom
396.8$
6 Days
Oct 27 - Nov 3
GMT 06:00 PM - 10:00 PM
LVT
Zoom
396.8$
6 Days

Certificate of Completion

AI+ Marketing.

$82.00

Intermediate
AI+ Marketing.
24h
1 Year.
$82.00
Training 5 or more people?

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